6 Good Bio Pages

Sep 2

We know that a large percentage of web traffic comes in through a Law Firm’s bio pages. We also know that many of these pages are under-designed or overflowing with text. Below are 6 out-of-category bio pages I’ve collected for reference for inspiration.

SmithGroup: Every bio includes a photograph of important personal objects, regardless of your position. That’s very impressive for an architectural and engineering firm with over 1,300 employees. Here are a few examples but be prepared, you'll want to keep clicking.
https://lnkd.in/erRs7WRH
https://lnkd.in/e-JDug29
https://lnkd.in/enDzWgaM

Merriman: Mixes bio language, marketing communications, outdoor photography, and CTA’s all on one page. Also a strong use of first person where each bio starts with, “I’m…”
https://lnkd.in/ef8fAmRv

BCG: Leads with video to showcase expertise.
https://lnkd.in/eWMdAWWF

Johns Hopkins University: Great photography, a personal quotation and a link to a long form bio.
https://lnkd.in/egJeN5-A

UFC: Use of data visualization.
https://lnkd.in/eWzYCyEa

Studio Gang: Great use of a vibrant color to highlight links within text.
https://lnkd.in/e_6VM9eG

biographieslegalmarketingLMAmarketingwebdesignlawfirmdesign

Dave Weinberger

One Story was founded by David Weinberger, who has over 20 years of branding and design experience. David has led high-stakes branding initiatives for complex organizations such as AT&T, Kirkland & Ellis, Tapestry, IBM, and Dale Carnegie. He is a guide, a confidant, and an expert who lives for the tough challenges. He spent much of his career as a Creative Director and believes that design is a communication and problem-solving tool.

David was the original founding author for Brand New, a leading industry blog covering the most important rebranding work around the world.

https://onestorybranding.com

6 Good Bio Pages

What to expect from Business Development

Fuel Brand Logos